Health & Wellness App

Health & Wellness App

ClientMr. DanielServiceSaaS / B2B Software
PlatformiOS & AndroidTechnologyFlutter • Firebase

Health & Wellness App for iOS & Android

The Challenge:

  • Fragmented tracking across multiple disconnected apps.
  • No personalized recommendations based on user health data.
  • Poor mobile UX leading to high early drop-off rates.
  • Data privacy concerns with sensitive health information.

Solution:

  • Conducted UX audit & competitor research across top wellness apps.
  • Created customer journey maps to simplify onboarding & navigation.
  • Built a modern UI system using brand colors + minimal typography.
  • Introduced HIPAA-compliant Firebase storage with end-to-end encryption.

Features:

  • Discovery: Stakeholder workshops, user interviews.
  • UI Design: Clean, modern SaaS-focused interface.
  • Development: Flutter + Firebase for cross-platform performance.
  • Testing: Usability testing + A/B testing for CTA placements.

Results:

  • Revamped onboarding with clear value proposition & goal setup.
  • New personalized dashboard with daily health insights.
  • 4.8★ App Store rating within the first month of launch.
  • 90% user retention at the 30-day mark post-launch.